الكتب الالكترونية

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978-3-8349-9821-7
Antecedents of Venture Firms¿ Internationalization

With the continuing dispersion of the global digital network and performance improvements of information and communication ...

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978-3-030-33926-5
Transgenerational Marketing : Evolution, Expansion, and Experience / Rajagopal

Examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. It argues that most firms look ...

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